Oksana G. Tsyganskaya
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Intercultural communication in the North Caucasus historical and cultural region and its main ethnolinguistic featuresMoscow University Translation Studies Bulletin. 2022. № 3. p.105-118read more991
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This article is devoted to the study of the problems of intercultural communication in the North Caucasian region. The relevance of the study lies in a detailed diachronic analysis of the historical, cultural and ethnolinguistic features of the interaction between representatives of Russian culture and the culture of the peoples of the Caucasus. The aim of the study is a diachronic analysis of the main aspects of interaction between the peoples of the North Caucasus and the Russian Empire, starting from the second half of the 18th century and ending with the problems of present-day intercultural communication. For a comprehensive analysis, the works of Russian historians, sociologists and linguists are used as a reference material in the work, in addition to the diachronic approach, some approaches of foreign cultural scientists are used. The results of the study are reflected in the comparison of the historical, cultural and ethnolinguistic features of cultural polymorphism in the North Caucasian historical and cultural region, carried out using the integration approach of T. Adorno. To maintain the principles of historicism and objectivism, a historical source is used, viz. “The latest geographical and historical news about the Caucasus” by S.М. Bronevsky, contemporary with the events described. Bronevsky not only prepared most of the material on the Russian-Persian, Russian-Turkish and Russian-Caucasian treaties by the beginning of the second stage of the Caucasian War, but also left comments regarding the ethnolinguistic features of the content of these documents. For example, their inconsistency or the incompetence of Russian translators. The historical experience of modern historians I. F. Blaramberg and Yu.Yu. Klychnikov provides further underpinnings. On the basis of the studied material on the 18th and 19th centuries in relation to the southern political direction, a brief description of the modern ethnic and sociolinguistic features of the region is given.
Keywords: Caucasian culture, intercultural communication, ethnolinguistic features, linguo-mental complex, autochthonous culture, cognitive-value system, value attractor
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Translation strategies for analyzing the language game phenomenon by means of adaptive translation and online platforms in English-language newspapers (on the materials of the tabloids "The Observer" and "The Sun")Moscow University Translation Studies Bulletin. 2026. Vol. 19. № 2. p.39-54read more45
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This article analyzes translation strategies and adaptive tools used in rendering texts from British periodicals. The primary tools employed in the study are the DeepL and Reverso Context platforms, which support semi-automatic translation workflows for both literary and journalistic texts. The aim of the study is to determine the most effective translation strategies for rendering wordplay in British tabloid newspapers through the integration of online platforms and traditional adaptive translation methods. The corpus analyzed in this study consists of texts published in The Observer and The Sun, which most clearly demonstrate key aspects of translation practice. The material includes headlines and articles published between 2019 and 2025, primarily from editorial sections. The methodological framework is based on adaptive and comprehensive translation approaches, focusing on text transformation with regard to cultural specifics, social realities, linguistic features, and journalistic style. When selecting translation strategies, the authors adopt a functionalist approach grounded in Skopos theory. The study identifies translation practices in literary and journalistic discourse based on the above-mentioned platforms, and clarifies approaches to linguistic creativity, glossing, searching, analysis, and interpretation of wordplay, as well as semi-automatic translation and post-editing for the development of terminology databases and the refinement of machine translation outputs using artificial intelligence tools. The authors conclude that further methodological development is required in modeling different types of discourse (publisher, journalist, and audience perspectives) in the translation process. In addition to online platforms, this requires supplementary adaptive translation tools, including post-editing, text deconstruction, case studies, and generalization.Keywords: language play, translation principles, translation strategy and tactics, adaptive translation, pun, irony, metaphor
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