Bilingual advertising communication in a diachronic aspect (based on Russian and Chinese advertising signs in Harbin, China)
Abstract
The article discusses the features of the Russian Chinese pidgin against the background of Russian-Chinese intercultural communication from different points of view in terms of the formation and development of regional cultural linguistics. A diachronic study of bilingual advertising communication based on signboards is carried out from the sociolinguistic and linguistic perspectives. The object of the study is the lexicon of two types of pidgin from Chinese-Russian pidgin dictionaries and the Harbin dialect dictionarу as long as Chinese-Russian bilingual signs in the city of Harbin from 1902 to the present day. The change of the dominant language and translation strategy in bilingual advertising communication is analyzed.
Received: 12/12/2023
Accepted: 04/01/2024
Accepted date: 20.04.2024
Keywords: Language contacts, language borrowings, advertising signs, bilingual advertising communication, translation strategies, Russian-Chinese pidgin
DOI: 10.55959/MSU2074-6636-22-2024-17-1-143-159
Available in the on-line version with: 11.05.2024
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This work is licensed under a Сreative Commons Atribiution - NonCommercial 4.0 International (CC BY-NC 4.0)